5 Minutes with… Roger Hart, CEO, Aesop
What is the most exciting thing about pitching? Winning. Or even better – derailing the pitch. What piece of advice would you give clients who are putting their business up to pitch? Be completely...
View Article5 Minutes with… Clare Campbell
The Good Pitch team spend 5 minutes with Clare Campbell, the Head of Business Development at Beattie McGuinness Bungay. o What is the most exciting thing about pitching? Winning. (And the post-pitch...
View ArticleMetro reaps rewards of alternative pitch process
Bryan Scott, Marketing Communications Director, at Metro, has been on both sides of the pitch process and knows full well the challenges it can bring to both parties. Here he talks about the importance...
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Good Pitch Week: HSBC’s Global Creative Sharing
Stefan Bradley, Research, Insight and Operations Director at The Art of New Business talks about the first in the series of events happening during The Good Pitch Week. Good Pitch Week kicked off...
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Good Pitch Week: IPA President’s Keynote – Better Commercial Creativity
Stefan Bradley, Research, Insight and Operations Director at The Art of New Business talks about the second in the series of events happening during The Good Pitch Week. The second day of the Good...
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Good Pitch Week: Procurement roundtable with Sarah Billson
Stefan Bradley, Research, Insight and Operations Director at The Art of New Business writes up the procurement roundtable with Sarah Billson, Tickling the Trout. If you ask the average agency MD to...
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Good Pitch Week: Clients are from mars, agencies are from venus
Stefan Bradley, Research, Insight and Operations Director at The Art of New Business brings us another fascinating write-up, this time of his own event. Ian Priest highlighted the need for adaptation...
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Good Pitch Week: 6 media pitch principles for clients and agencies
Stefan Bradley, Research, Insight and Operations Director at The Art of New Business talks about the launch of the media pitch principles. The IPA and ISBA’s Media Pitch Best Practice Principles were...
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Good Pitch Week: Behind the scenes of the Novartis global media pitch
And now the final blog post on the ground-breaking events at the Good Pitch Week by Stefan Bradley, Research, Insight and Operations Director at The Art of New Business. Good Pitch Week came to an end...
View ArticleGood Brief Week 2015 – Day One: Whose Brief Is It Anyway?
The Agency or the Client? Who Owns the Brief? That was the question on the first day of the Good Pitch Week that threw up everything from an 1856 map of Soho to tales of pulling the perfect pint of...
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Good Brief Week 2015 – Day Two: Briefing for Real Time Reactive Content
Day Two of the Good Brief Week at ISBA HQ on Tuesday morning held the room rapt with the two presenters entertaining the audience with best and worst practice examples of brands using real time...
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Good Brief Week 2015 – Day Three (morning session): Collaboration....
Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Melbourne to talk about the myth that is agency...
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Good Brief Week 2015 – Day Three (evening session): Creative Briefing to...
Steve Jobs. Google. The former Sainsbury’s CEO Justin King. Game, the high street retailer for gamers and one of the ‘fastest’ companies in the UK to go from bankruptcy to being re-listed on the stock...
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Good Brief Week 2015 – Day Four: New Dynamic Briefing for CRM Pitches / “Make...
CRM – complex by its very nature differs considerably from traditional channels, but it is a business strategy for starters. Applying the same pitch processes, principles and briefing practices as...
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Good Brief Week 2015 – Day Five: The Perfect Pitch / How Molson Coors created...
The brief from a client is the foundation of every agency’s final product. The last session of the Good Brief Week was brought to a fitting close with a ‘best-in-class’ example from Molson Coors and...
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